Services built on the 4As
Every engagement begins with strategy. Our tiered offerings are intentionally sequenced — deeper work builds on the messaging platform established in the foundational Brand Story Intensive.
Brand Story Intensive
Find the words. Build the foundation.
Our flagship engagement. Through deep discovery sessions, stakeholder interviews, and our proprietary uncovering process, we surface what is truly distinctive about your brand — often things you've never been able to put into words. The output is a complete messaging platform your entire organization can use.
What's included
- —Brand discovery and stakeholder interviews
- —Competitive and communications landscape audit
- —Core messaging platform (positioning, key messages, proof points)
- —Narrative framework and brand story
- —Internal messaging guide for teams
Ideal for
Organizations preparing for growth, transition, a rebrand, or any moment when clarity is critical.
Format
4–6 week engagement
Messaging Architecture
Structure your story for every audience.
Built on your Brand Story Intensive (or an existing messaging foundation), this engagement develops audience-specific messaging frameworks — ensuring your story lands differently for investors, customers, employees, and media without losing its core truth.
What's included
- —Audience segmentation and stakeholder mapping
- —Tailored message maps by audience
- —Proof point libraries by segment
- —Spokesperson talking points and Q&A frameworks
- —Sales and marketing enablement messaging
Ideal for
Brands with a clear core story that need to communicate across multiple audiences with precision.
Format
3–5 week engagement
Communications Strategy
A plan that earns its place in the budget.
We build integrated communications strategies that connect your messaging to real business objectives — with channel plans, editorial frameworks, and measurement approaches that keep teams accountable and focused on outcomes that matter.
What's included
- —Communications audit and gap analysis
- —Strategic communications plan (12–24 month horizon)
- —Channel strategy and editorial framework
- —Media and influencer landscape mapping
- —KPIs and measurement framework
Ideal for
Organizations that have the story but need a disciplined plan to tell it consistently and measure impact.
Format
4–6 week engagement
Activation & Execution
Strategy in motion.
For clients who want Skyking to stay in the room. We offer ongoing strategic counsel and hands-on execution support — from media relations and content development to executive communications and crisis preparedness. You focus on running your business. We make sure the world hears about it.
What's included
- —Ongoing strategic communications counsel
- —Media relations and press outreach
- —Executive thought leadership and content
- —Internal communications support
- —Crisis communications preparedness and response
Ideal for
Brands ready to activate their strategy with a senior-level partner who can execute alongside their team.
Format
Monthly retainer
How every engagement works
Regardless of scope, every Skyking engagement follows the same upstream-first discipline.
Discovery call
We start by listening — understanding your goals, challenges, and where you are today.
Proposal & scope
We recommend the right engagement level and outline exactly what we'll deliver.
Deep dive
Stakeholder interviews, audits, and our proprietary uncovering process.
Delivery & activation
Clear frameworks, practical tools, and the support to put them to work.
Not sure where to start?
Most clients begin with a discovery call. We'll ask the right questions and recommend the engagement that fits where you are.
Book a Discovery Call